“Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skilful execution; it represents the wise choice of many alternatives.”
MADE IN AUSTRALIA
“TAILOR-MADE, NEVER BORING, ALWAYS ORIGINAL.”
Houreh Forged wheels are entirely conceived and hand-crafted in our FENTREE GULLY/VIC and ROWVILLE/VIC based manufacturing facility. Since the beginning, we have voluntarily chosen to produce locally and as a result, we make full use of the outstanding talents of our Engineers and maintain full control over the quality of our wheels at every stage of the manufacturing process.
Delivering the finest, lightweight performance wheel in its class, our performance-inspired philosophy has driven us to surpass the limitations defined by traditional wheel companies.
Changing with the seasons, each Houreh Forged wheel-set is authentically designed, engineered, manufactured and tested exclusively for you.
Why Forged Wheels?
Forged wheels are a lot more expensive compared to cast ones, but they are significantly lighter. Will I get any greater benefits? That is the main question you ask yourself, when you want to order one set of custom forged wheels for a vehicle.
Basically since thousands of years ago anytime people wanted to make a metal product stronger, they used the forging process, like forging on knives or axes with a hammer.
Wheels that are produced by real net-shape forging technology are extremely strong, durable and therefore safe because of the high degree of metal deformation (compaction) and nonexistence of typical casting defects, such as cavities and cracks. This is achieved with a properly aligned fibber structure of the aerospace grade alloy, via a three-dimensional closed-die hot forging process in a hydraulic press with 10,000-15,000 tons of force. This is performed in conjunction with a special heat treatment. If a Houreh forged wheel is subjected to sudden impact while driving, it does not crack, and can be repaired easily if necessary.
Aside from being lighter than cast aluminium, forged aluminium has high specific heat values. Thus, intrinsic material characteristics ensure faster heat dissipation from the wheels and brake system, thereby prolonging the lifetime of brakes and brake pads. In addition, they represent an important safety factor. Houreh Forged aluminium wheels also possess an exponentially higher damping factor which provides for efficient absorption of vibrations, shocks, noise and impacts. This results in a significantly more comfortable ride for the driver and passengers whilst preserving the suspension system for longer.
The raw forgings require CNC machining for between 7 - 10 hours on each wheel to form the final shape and application of the desired wheel. Our CNC machines are accurate to 0.01mm, so the final product is extremely accurate in shape, size and fitting.
Houreh Forged wheels are approximately 20~35% lighter than cast alloys, along with incomparably higher vibration absorption characteristics. Light Houreh forged aluminium wheels stand out as a separate category representing a best-in-class of automotive products. These are predominantly used by professionals in high-end racing/motorsports competitions. These are also selected by performance vehicle enthusiasts worldwide thanks to their significant weight reductions and other important benefits.
Advantages in comparison to cast alloy wheels are:
Faster acceleration and reduced stopping/braking distance;
Tyre lifecycle increase, and tyre failure (blow-out) risk minimization;
Increased longevity in brake pads and discs;
Increased longevity of suspension system;
Better fuel efficiency (by up to seven percent) and reduced CO2 emissions;
More comfortable and safer cornering/turning;
Some wheel manufacturers have tried to reduce the weight of cast wheels by spinning and pulling the barrel of wheels. Then the wheels are represented with names like flow forged or rotary forged, which is respectful but they are not in fact actual forged wheels made of 'aerospace grade alloy'. The main problems are:
The cast aluminium doesn't have mechanical capacity properties for forging;
The barrel on flow forged wheels are relatively weaker weak and crack or deform easily;
The face of the wheel get twisted by pulling and spinning the barrel;
Today, expertly engineered and designed Forged Wheels do not have any other cost effective replacement. If you need a wheel lighter than forged wheels, carbon fibre would be the option.